I Just Don’t Get It
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OK, I’ve seen it about five times now, and even putting aside the fact that I’m an unapologetic Apple fanboy, I just don’t get the new Seinfeld & Gates Windows commercial.
Yeah I get the joke about one of the richest men in the country shopping at a mall shoe store, so much so that he has the frequent buy’s card, and I even chuckled at the joke about wearing shoes in the shower, but really, what was the point of all that?
This is what they spent $10 Million on?! This is what’s going to regain their name after all the bashings they taken in the, “I’m a Mac,” ads?! This is the marketing a multi-billion dollar company can buy?!Gates has proven that he can laugh at himself, and Seinfeld is, well... Seinfeld. Come on guys, you can do better then this.
Oh and while you’re at it, why not actually talk about Windows computers? I get that it shouldn’t be a minute and half of Seinfeld & Gates going on about Vista’s security features, but other then the logo at the end, would you have known what the ad was about?
Alright, I’m sure this is just the opening shot to establish how the two met up, and to give a taste of the tone they want to take, but try to have a little more focus next time, could you?
(Oh and listen, I have no problem against Windows machines. I use them every day at work and I get by just fine. I have people ask me all the time what kind of computer to get, and while I nudge them in the Mac direction, I also tell them that can do just fine with a Windows box too.
I just think that if your going up against a campaign that’s focusing on some specific bad points, you might want to start pointing out some good things rather then go for pure irreverent comedy.)